THE ARCH
THE ARCH is a community space serving Crown Heights, Brooklyn, and New York City. With a focus on promoting local organizations and individual growth, The ARCH includes event space, rental apartments, and athletic programming.
THE ARCH brand identity covers a broad spectrum of colors, symbolizing the diverse community and opportunities of growth in a nurturing environment.
The logo illustrates the structure of THE ARCH with a single stroke, casting a shadow over the legs of the A & R to create dimension.
THE ARCH identity carries through the stroke of the logo and arch shape into core elements such as patterns, iconography, numbering, wayfinding, and image cropping. Arch color splits provide layouts for expressive typography and bold image treatments.
THE ARCH brand identity covers a broad spectrum of colors, symbolizing the diverse community and opportunities of growth in a nurturing environment.
The logo illustrates the structure of THE ARCH with a single stroke, casting a shadow over the legs of the A & R to create dimension.
THE ARCH identity carries through the stroke of the logo and arch shape into core elements such as patterns, iconography, numbering, wayfinding, and image cropping. Arch color splits provide layouts for expressive typography and bold image treatments.
THE ARCH
THE ARCH is a community space serving Crown Heights, Brooklyn, and New York City. With a focus on promoting local organizations and individual growth, The ARCH includes event space, rental apartments, and athletic programming.
THE ARCH brand identity covers a broad spectrum of colors, symbolizing the diverse community and opportunities of growth in a nurturing environment.
The logo illustrates the structure of THE ARCH with a single stroke, casting a shadow over the legs of the A & R to create dimension.
THE ARCH identity carries through the stroke of the logo and arch shape into core elements such as patterns, iconography, numbering, wayfinding, and image cropping. Arch color splits provide layouts for expressive typography and bold image treatments.
THE ARCH brand identity covers a broad spectrum of colors, symbolizing the diverse community and opportunities of growth in a nurturing environment.
The logo illustrates the structure of THE ARCH with a single stroke, casting a shadow over the legs of the A & R to create dimension.
THE ARCH identity carries through the stroke of the logo and arch shape into core elements such as patterns, iconography, numbering, wayfinding, and image cropping. Arch color splits provide layouts for expressive typography and bold image treatments.
