Two buildings one identity. This flexible logo mark draws a line from building to building. A nod to the shared amenities and location, these two properties will always be intrinsically connected. The waves or flags of the mark indicate the two buildings and are inspired by the currents of the East River. The identity creates a graphic element to point residents around the property and the Long Island City neighborhood.

The Center Blvd identity allows the brand to respond to materials and placements. The Center Blvd brand has room to expand vertically and horizontally to fit within any container.